Cristina Ballesteros

Distinctive knitwear brand that is rooted in Laduma Ngxokolo's journey into creating modern Xhosa-inspired knitwear for Xhosa initiates to wear for their initiation ritual, using tradition Xhosa beadwork motifs & patterns as inspiration. MaXhosa by Laduma knitwear is proudly knitted in South Africa with South Africa mohair and merino wool. Google (namely Google My Business & Google Ads) helped him grow his business globally and employ 30 people doing his part to reduce unemployment in South Africa.